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International Pillow Fight Day in Brazil

by Jessie Kwak | 3 April 2010 No Comment

Today, April 3rd, is International Pillow Fight Day. For real. How cool is that?

One country that’s celebrating it with gleeful abandon is Brazil. With ten cities participating all across the country, according to PillowFightDay.com (and about 30 listed on Brazil’s own pillow fighting website), Brazil is very likely at this moment covered in a thin layer of feathers.

Image from Inside Sao Paulo.

International Pillow Fight Day is organized by the Urban Playground Movement as a way for people to come together for spontaneous, fun community. From their website:

One of our goals is to make these unique happenings in public space become a significant part of popular culture, partially replacing passive, non-social, branded consumption experiences like watching television, and consciously rejecting the blight on our cities caused by the endless creep of advertising into public space. The result, we hope, will be a global community of participants, not consumers, in a world where people are constantly organizing and attending these happenings in every major city in the world.

Enjoy the Dia Mundial da Guerra de Travesseiros 2010!

Looking to organize a pillow fight in your hometown? Check out Pillow Fight Day.com’s HowTo guide.

For more on Brazilian flash mob fun, check out MOBrasilNews.com.



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Written by Jessie Kwak

I am a farm girl who moved to the big city, and then just kept right on moving. I love camping, hoppy beer, and good conversations. See all posts by Jessie Kwak

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